S1P Consumer Journey
What the consumer does during race registration, who engages them next, and what moves between S1P, HiQOR, and EDL because of it.
Scenario 1
No AD&D / No Marketing
Consumer declines everything. The journey ends at registration — for now.
Registers for race
Complimentary AD&D arrives pre-selected on the registration form.
Unchecks complimentary AD&D
Does not opt into EDL marketing consent
Completes registration
No insurance journey initiated
Consumer declined AD&D and did not provide marketing consent. No further HiQOR/EDL action occurs unless the consumer is subsequently re-engaged.
May re-engage the consumer about complimentary AD&D
Does S1P re-engage this consumer about AD&D, and on what cadence?
If the consumer later elects AD&D...
Receives AD&D election
S1P records the consumer's complimentary AD&D election at registration.
Creates consumer / journey record with EDL
Generates JourneyLink
Sends AD&D activation email
Receives email and enters EDL journey
Consumer clicks the JourneyLink and lands in EDL.
Verifies information / eligibility
AD&D binding
Complimentary AD&D coverage is bound for the consumer.
Training Insurance presented
Term Life presented
Consumer is now an EDL customer via AD&D binding, independent of marketing consent. EDL presents Term Life at some point after Training Insurance.
What is the exact timing / trigger for presenting Term Life after AD&D binding?